The mechanism: For two years, the FTC's "click-to-cancel" push has been sold as a Netflix problem — subscription fatigue, streaming churn, the whole cord-cutting narrative. That's backwards. The rule (and the state-level copycats it spawned in California, New York, and elsewhere) target negative option marketing: any service that makes it meaningfully harder to cancel than to sign up. Streaming apps mostly fixed this years ago because churn is existential to their model — Netflix, Hulu, and Max all let you cancel in three taps. The businesses that never fixed it are the ones bundling video into a broader relationship they don't want you to leave: cable and fiber bundles, where "cancellation" still routinely means a phone call, a retention-department hold queue, and a save offer. That's not a streaming story. That's a legacy pay-TV story, and it's Comcast and Charter sitting in the blast radius while Netflix watches from the sideline.