Every time CISA and its sector partners (HHS for hospitals, the EPA/WaterISAC for utilities, DOE/E-ISAC for pipelines and grid) publish a joint advisory naming the ransomware crew that just hit a hospital network or a pipeline operator, the same reflex fires in thousands of IT departments that weren't touched: the board asks "could that happen to us," and the CISO gets budget to answer no. That money doesn't flow to the victim — the victim is in incident response and litigation, not shopping. It flows to whoever can install detection and response fastest, and increasingly that's not a single vendor's direct sales force. It's the MSSP and MDR reseller channel — the managed security shops that white-label endpoint platforms and sell "24/7 SOC coverage" to the hundreds of regional hospital systems, water districts, and pipeline operators too small to run their own security operations center. CISA's advisories are, functionally, a lead-gen list for that channel, and the platform most built to be resold at scale by that channel is SentinelOne's.
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